Turtle Days
Turtle Days is a personal care product brand for moms and babies, that uses hight quality and safe ingredients with the dream of accompanying all the incredi
About the Project
We wanted to create a brand that would be able to represent mothers around the world that are caring and wanting to provide safe products for them and their babies.
Project Results
- The logo was inspired by the Guatemalan symbolism of the turtle representing mother earth. The meaning of the turtle symbol signifies good health and long life as well as the shell represents perseverance and protection, these being key representative elements of the brand.
- The shell of the turtle was drawn to look pregnant, representing both users of the brand (mothers & babies)
- To be able to create a complete experience and bring out a unique personality for the brand, we worked along side Astrid Caballeros, a Guatemalan professional illustrator that helped us create a character that would help us tell a story for the purpose of our different products. For our moms & babies.
