Loom & Loft

Project overview

Loom & Loft is on a journey to show the world the essence of Guatemalan culture and shed light to the richness of our cultural background through the multiple artisanal expressions in different disciplines. By creating a bridge with artisans and designers. Where they are purposefully creating innovative designs to help develop and create a better daily life for our artisans in different communities.

Project Results

The Solution

Loom & Loft was envisioned as a platform to connect artisan organizations with designers worldwide, fostering collaboration to create innovative designs that blend modern trends with traditional craftsmanship. The platform would serve as a communication hub, allowing designers to discover specialized artisans and directly engage with their organizations to bring unique, co-created products to life.

How I got to the Solution

The experience

This one is an interesting one. I had the amazing opportunity to be working for about 3 years with Del Palomar a high end handmade textile and home decor store that had been working for more than thirty years hand in hand with artisans

Research

During that time, I developed a deep appreciation for the craft of various artisan organizations. I also discovered that many of these groups were seeking designers to collaborate with, while designers often struggled to connect with them.

The Challenge

Create a mobile application that would serve as a bridge of communication between artisans in Guatemala and textile, graphic and product designers around the world. An app that would allow a safe and easy communication between artists.

Artisan Organization
Designers

Ideate

Information Architecture

After experiencing hands on all this insights I started the exciting part of the design process by mapping both the designer interaction within the app and the artisan organizations interactions, keeping in mind how the processes would work for each of these users.

Wire-framing

During the wire framing process I made sure to keep it simple for both parties with the goal of mantaining a bridge of communication between the artisans and designers.